 |
|
Overview
Detailed Schedule |
|
|
Overview |
|
|
|
|
|
|
|
|
DAY 1
(Monday, September 25, 2006)
Keynote
Grant McCracken, Convergence Culture Consortium (C3) MIT
Everyday Life
Session Curator: Christian Madsbjerg, ReD Associates
Introduction
Christian Madsbjerg, ReD Associates
Section 1: Everyday life hits you like a brick wall
Larger Than Life: Bodily and Social Transitions within Type 2 Diabetes
Lisa Reichenbach & Amy Maish, In-Sync Consumer Insight
Design for Healthy Living: Mobility and the Disruption of Daily Healthcare Routines
Ame Elliott & Brinda Dalal, PARC
Section 2: Mundane Everyday Life
Walking the Interface: Domestication Reconsidered?
Jo Pierson, An Jacobs & Katrien Dreessen, Katholieke Universiteit Leuven, Bram Lievens & Wendy Van Den Broeck, Vrije Universiteit Brussel
A Sum Greater Than the Parts: Combining Contextual Inquiry with Other Methods to Maximize Research Insights Into Social Transitions
Jerin Leedy & Theo Downes-Le Guin, Doxus
Sunday is Family Day
Crysta J. Metcalf & Gunnar Harboe, Motorola Labs
We We We All The Way Home: The "We" effect in transitional spaces
ken anderson & Rogerio de Paula, Intel
Panel
Considering Ethnography in Various Business Settings - What is Success and to whom?'
Panel Curator: Tracey Lovejoy, Microsoft Corporation
Panelists: Genevieve Bell (Intel), Jeanette Blomberg (IBM), Tim Malefyt (BBDO), Rick Robinson (Luth Research)
Workshops & Discussion Groups
To read full workshop descriptions and sign up for workshops please click here.
Session Curator: Session Curator: Elizabeth Churchill, PARC USA
Workshop 1: Waving Not Drowning: Staying on Top of Photo Field Data
Jan Chipchase, Nokia Research Center
Workshop 2: Generating Models of Engagement Using Tools from the Ethnographic Toolkit to Create Effective Models of Practice
Françoise Brun-Cottan, Veri-Phi Consulting& Pat Wall, Xerox Corporation
Workshop 3: Working with Stories: Tools for Organizational Change
Tracy L. Meerwarth, General Motors, Elizabeth K. Briody, General Motors, Robert T. Trotter, Northern Arizona University, Shawn Collins, United Technologies Corporation
Workshop 4: Border Crossing: Negotiating Corporate-Academic Research Collaborations
Keri Brondo & Lisa Robinson, Michigan State University
Workshop 5: Designing for "Success" in the Developing World
Jenna Burrell, London School of Economics & Tony Salvador, Intel Corporation
Workshop 6: Design Documentaries: Exploring New Ways to Communicate Ethnographic Research Using Construction and Perspective
Bas Raijmakers, Royal College of Art, Susan Faulkner & Wendy March, Intel
Workshop 7: Transforming Ethnographic Findings into Business Value
Alexandra Mack & Jeff Pierce, Pitney Bowes
Workshop 8: Transforming Managers' Objections To Ethnographic Work
Brigitte Jordan & Brinda Dalal, Palo Alto Research Center
Workshop 9: Experimental Ethno-Research Praxis for Uncovering the User Experience in Pervasive Interactive Multimedia Systems
Anxo Cereijo Roibás, University of Brighton, Elizabeth Furtado, University of Fortaleza, Licia Calvi & David Geerts, Centre for Usability Research (CUO) Katholieke Universiteit Leuven
Workshop 10: Shifting Targets: Ethnographic Methods as a Part of Problem Centric New Product Development
Katleen Dethier, Kesyoni, Russ Ward & Ken Lauer, IMP Global Research Group
Workshop 11: Ethical Transitions: A Workshop for Establishing a Code of Ethics for the Praxis of Ethnography in Industry
David Hakken, University of Indiana Bloomington, Simon Roberts, Intel, Dori Tunstall, University of Illinois at Chicago
Workshop 12: Crazy Eddie and the Business of Selling Ethnography
Martha Cotton & Ari Shapiro, Hall & Partners
Workshop 13: Designing Collaboration: From Inspiration to Integration
Michele Chang, ReD Associates, Simona Maschi, Copenhagen Institute of Interaction Design
Workshop 14: Deep Impact: Creating Strategies for "Meaning-ness" in Research Deliverables
Nalini Kotamraju, Sun Microsystems, Inc. & Brian Rink, IDEO
Workshop 15: Addressing a G-G-Generation of Boomers
Dan Formosa & Tim Wallack, Smart Design
| DAY 2
(Tuesday, September 26, 2006)
Social Transitions
Session Curator: Rachel Jones, Instrata
Introduction
Rachel Jones, Instrata
Section 1: A Reflective Analysis of Ethnography
Power Point and the Crafting of Social Data
Nina Wakeford, University of Surrey
Skillful Strategy, Artful Navigation & Necessary Wrangling
Tony Salvador & Suzanne L. Thomas, Intel
The Yin and Yang of Seduction and Production: Social Transitions of Ethnography Between Seductive Play and Productive Force in Industry
Elizabeth Tunstall, University of Illinois at Chicago
Section 2: Case Studies
At Home in the Field: From Objects to Lifecycles
Alexandra Zafiroglu & Ashwini Asokan, Intel
From Ethnographic Insight to User-centered Design Tools
Robin Beers & Pamela Whitney, Wells Fargo
Between Cram-School and Career in Tokyo
Diane J. Schiano, Ame Elliott & Victoria Bellotti, PARC
Transitions/Translations/Gaps: Ethnographic Representations in the Pharmaceutical Industry
John P. Wendel, Integrated Marketing Associates & Lisa Hardy, Temple University
Poster Session
Session Curator: Martin Ortlieb, Yahoo Europe
Cultural Transitions
Session Curator: Melissa Cefkin, IBM Almaden Research
Introduction: WWMD? Explorations of cultural practices of the ethnographic
Melissa Cefkin, IBM Almaden Research
Section 1: What's Going on Out There?
From Ancestors to Herbs: Innovation According to 'The Protestant Reformation' in African Medicine
Stokes Jones, Lodestar
Transitioning from Classical to Applied Anthropology in Rural Emerging Markets,
Nimmi Rangaswamy & Kentaro Toyama, Microsoft Research Labs, India
Online Place and Person-Making: Matters of the Heart and Self-Expression
Rachel Jones, Instrata & Martin Ortlieb, Yahoo Europe
Section 2: What's Going on In Here?
Embed: Mapping the Future of Work and Play: A Case for "Embedding" Non-Ethnographers in the Field
Andrew Greenman, Nottingham University Business School & Scott Smith, Social Technologies
The Real Problem: Rhetorics of Knowing in Corporate Ethnographic Research
Dawn Nafus and ken anderson, Intel
"Why are you taking my picture?": Navigating the Cultural Contexts of Visual Procurement
Jay Hasbrouck & Sue Faulkner, Intel
Closing Remarks
Paul Dourish, Donald Bren School of Information and Computer Science, UCI
|
| |
|
|
|
|
|
|
Detailed Schedule |
|
|
|
|
Day 0
(Sunday, Sept 24, 2006) |
|
|
|
6:00pm: |
|
Registration opens |
|
|
|
6:30-10:00pm: |
|
Cocktail reception at Portland Chinese Garden
http://www.portlandchinesegarden.org/awakening/orchids/info/C31/ |
|
|
Day 1
(Monday, Sept 25, 2006) |
|
|
|
8:00-9:00am: |
|
Breakfast & Registration |
|
|
|
9:00-9:30am: |
|
Keynote
Speaker: Grant McCracken, Convergence Culture Consortium (C3) MIT |
|
|
|
9:30-12:30am: |
|
TRANSITIONS in EVERYDAY LIFE
Session Curator: Christian Madsbjerg, ReD Associates
|
|
|
|
---(9:30-9:40) |
|
Introduction
(Christian Madsbjerg)
Section 1: Everyday life hits you like a brick wall
|
|
|
|
---(9:40-9:55) |
|
Larger Than Life: Bodily and Social Transitions within Type 2 Diabetes
(Lisa Reichenbach & Amy Maish)
|
|
|
|
---(9:55-10:10) |
|
Design for Healthy Living: Mobility and the Disruption of Daily Healthcare Routines
(Ame Elliott & Brinda Dalal)
|
|
|
|
---(10:10-10:25) |
|
Q&A |
|
|
|
---(10:25-11:00) |
|
break
Section 2: Mundane Everyday Life |
|
|
|
---(11:00-11:10) |
|
Walking the Interface: Domestication Reconsidered?
(Jo Pierson, An Jacobs, Bram Lievens, Wendy Van den Broeck & Katrien Dreessen) |
|
|
|
---(11:10-11:20) |
|
A Sum Greater Than the Parts: Combining Contextual Inquiry with Other Methods to Maximize Research Insights Into Social Transitions
(Erin Leedy & Theo Downes-Le Guin)
|
|
|
|
---(11:20-11:30) |
|
Sunday is Family Day
(Crysta J. Metcalf & Gunnar Harboe) |
|
|
|
---(11:30-11:40) |
|
We We We All The Way Home: The "We" effect in transitional spaces
(ken anderson & Rogerio de Paula)
|
|
|
|
---(11:40-12:00) |
|
Q&A |
|
|
|
12:00-1:00pm: |
|
Lunch
|
|
|
|
1:00-2:30pm: |
|
PANEL
'Considering Ethnography in Various Business Settings - What is Success and to whom?'
Panel Curator: Tracey Lovejoy, Microsoft Corporation
Panelists: Genevieve Bell (Intel), Jeanette Blomberg (IBM), Tim Malefyt (BBDO), Rick Robinson (Luth Research)
|
|
|
|
2:30-3:00pm: |
|
Break
|
|
|
|
3:00-6:00pm: |
|
WORKSHOPS & DISCUSSION GROUPS
Session Curator: Elizabeth Churchill, PARC
|
|
|
|
6:30pm: |
|
Buses leave Intel Conf Center
|
|
|
|
7:30pm-on: |
|
Dinner for all at Lawrence Gallery (dinner served at 8pm)
http://www.lawrencegallery.net/ |
|
|
Day 2
(Tuesday, Sept 26, 2006) |
|
|
|
8:30-9:00am: |
|
Breakfast |
|
|
|
9:00-12:00: |
|
SOCIAL TRANSITIONS
Session Curator: Rachel Jones, Instrata |
|
|
|
---(9:00-9:15) |
|
Introduction
(Rachel Jones)
Section 1: A reflective analysis of ethnographic praxis in corporate structures |
|
|
|
---(9:15-9:30) |
|
PowerPoint and the Crafting of Social Data
(Nina Wakeford) |
|
|
|
---(9:30-9:45) |
|
Skillful Strategy, Artful Navigation & Necessary Wrangling
(Tony Salvador & Suzanne L. Thomas) |
|
|
|
---(9:45-10:00) |
|
The Yin and Yang of Seduction and Production: Social Transitions of Ethnography Between Seductive Play and Productive Force in Industry
(Elizabeth (Dori) Tunstall) |
|
|
|
---(10:00-10:30) |
|
Q&A |
|
|
|
---(10:30-11:00) |
|
break
Section 2: Case Studies |
|
|
|
---(11:00-11:10) |
|
At Home in the Field: From Objects to Lifecycles
(Alexandra Zafiroglu & Ashwini Asokan) |
|
|
|
---(11:10-11:20) |
|
From Ethnographic Insight to User-centered Design Tools
(Robin Beers & Pamela Whitney) |
|
|
|
---(11:20-11:30) |
|
Between Cram-School and Career in Tokyo
(Diane J. Schiano, Ame Elliott & Victoria Bellotti) |
|
|
|
---(11:30-11:40) |
|
Transitions/Translations/Gaps: Ethnographic Representations in the Pharmaceutical Industry
(John P. Wendel & Lisa Hardy) |
|
|
|
---(11:40-12:00) |
|
Q&A |
|
|
|
12:00-1:30pm: |
|
Lunch
|
|
|
|
12:30-1:30pm: |
|
Poster session
Session Curator: Martin Ortlieb, Yahoo Europe |
|
|
|
1:30-4:30pm: |
|
CULTURAL TRANSITIONS
Session Curator: Melissa Cefkin, IBM Almaden Research
|
|
|
|
---(1:30-1:45) |
|
Introduction: WWMD? Explorations of cultural practices of the ethnographic
(Melissa Cefkin)
Section 1: What's Going on Out There?
|
|
|
|
---(1:45-2:00) |
|
From Ancestors to Herbs: Innovation According to 'The Protestant Reformation' in African Medicine
(Stokes Jones)
|
|
|
|
---(2:00-2:15) |
|
Transitioning from Classical to Applied Anthropology in Rural Emerging Markets
(Nimmi Rangaswamy & Kentaro Toyama)
|
|
|
|
---(2:15-2:30) |
|
Online Place and Person-Making: Matters of the Heart and Self-Expression
(Rachel Jones & Martin Ortlieb)
|
|
|
|
---(2:30-2:45) |
|
Q&A |
|
|
|
---(2:45-3:30) |
|
break
Section 2: What's Going on In Here? |
|
|
|
---(3:30-3:45) |
|
Embed: Mapping the Future of Work and Play: A Case for "Embedding" Non-Ethnographers in the Field
(Andrew Greenman & Scott Smith)
|
|
|
|
---(3:45-4:00) |
|
The Real Problem: Rhetorics of Knowing in Corporate Ethnographic Research
(Dawn Nafus and ken anderson) |
|
|
|
---(4:00-4:15) |
|
"Why are you taking my picture?": Navigating the Cultural Contexts of Visual Procurement
(Jay Hasbrouck & Sue Faulkner) |
|
|
|
---(4:15-4:30) |
|
Q&A
|
|
|
|
4:30-5:00pm: |
|
Closing Remarks
Speaker: Paul Dourish, Donald Bren School of Information and Computer Science, UCI |
|
|
|
5:00-5:15pm: |
|
Conference Closing |
|
|
|
5:30: |
|
buses leave Intel |
|
|
|
6:00-on: |
|
Informal local dinner (not paid for) |
|
|
|
|
|
