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EPIC 2006 Workshops
There are 15 workshops scheduled for EPIC 2006. Workshops last 3 hours and will take place on the first day of the conference.
Workshops are listed below. Please feel free to contact the organizers for more information. Space in workshops is limited. Organizers are managing sign-ups, so to secure a place in the workshop we recommend contacting them soon. For workshops that are not fully subscribed, there will be an opportunity to sign-up at EPIC.
Workshop 1: Waving not Drowning: Staying on Top of Photo Field Data
Organizer:
Jan Chipchase, Nokia Research Center, Tokyo
What role do digital photos play in your research? This workshop is for field researchers who want to make digital photos a bigger part of their research process but are overwhelmed by current tools or simply by having too much data. The session will cover processes, tips and techniques to apply before, during and after the field study for making the most of your photos, including such topics as: data consent; batch processing; naming strategies and sharing.
The workshop will draw on the experiences of the workshop attendees plus data collection techniques refined in the Nokia Mobile HCI Group.
A maximum of 8 people can attend.
Contact Information:
Jan Chipchase
Nokia Japan
17th Floor, Arco Tower,
Shimomeguro 1-8-1 Meguro-ku,
Tokyo 153-0064
Japan
Email: jan.chipchase (at) nokia (dot) com
Website: Related research http://www.janchipchase.com
Workshop 2: Generating Models of Engagement Using Tools from the Ethnographic Toolkit to Create Effective Models of Practice
Organizers: Françoise Brun-Cottan (Veri-Phi Consulting), Pat Wall ( Xerox Corporation)
The goal of this workshop is to consider various practitioners' models of ethnographic engagement and techniques used to: gather data, understand, analyze and represent findings, and to report understandings and insights to others in institutional/corporate settings? After examining one extant model we will break into sub-groups to discuss members' experiences with methods and techniques. Highlights of the discussions then will be shared upon regrouping.
Participants should come prepared to spend a 2-3 minutes sharing: their background, industries/workplaces they've worked in, subjects they'd like considered, and any representations of models they already use.
A maximum of 15 people can attend.
Contact Information:
Françoise Brun-Cottan
Email: veri-phi (at) adelphia (dot) net
Pat Wall
Email: Pat.Wall (at) xeroxlabs (dot) com
Workshop 3: Working with Stories: Tools for Organizational Change
Organizers:
Tracy L. Meerwarth-General Motors (tlm (at) consbrgs (dot) com)
Elizabeth K. Briody-General Motors (Elizabeth.k.briody (at) gm (dot) com)
Robert T. Trotter-Northern Arizona University (Robert.trotter (at) nau (dot) edu)
Shawn Collins-United Technologies Corporation (Shawn.Collins (at) UTCPower (dot) com)
Description:
Stories can be useful tools for organizational culture change-offering rich detail on topics including relationships and accomplishing work.
Stories are windows into what employees often perceive an ideal work culture to be like. The workshop's purpose is twofold: to introduce
researchers and practitioners to the various functions of stories (e.g., description, cultural explanation, reinforcement, problem solving,
building future models), and to examine the methodological considerations pertaining to the choice of a story for shedding light on
organizational matters, the interpretations associated with stories, and the ways in which stories can be used to stimulate change.
Participants will work through small-group exercises focused on distilling story content, understanding intent, validating interpretations,
measuring success, and developing practical approaches to story use.
What to bring:
Participants are encouraged to reflect on and share experiences related to stories and storytelling in their role as researchers and/or
participants in organizations.
A maximum of 20 people can attend.
Contact Information:
Tracy L. Meerwarth
Email: tlm (at) consbrgs (dot) com
Telephone: (973) 723-5721
Workshop 4: Border Crossing: Negotiating Corporate-Academic Research Collaborations
Organizers:
Keri Brondo (Michigan State University)
Lisa Robinson (Michigan State University)
The goal of this workshop is to provide a space where professionals working in corporate-academic research partnerships can
share difficulties and strategies. A group of discussants will speak to the following topics in three short presentations.
- the process of corporate-academic collaboration (access and engagement);
- academic freedom, proprietary information, intellectual property, publishing responsibilities, and presenting "actionable" results;
- the intersection of institutional, professional, and personal ethics.
Breakout sessions will follow the short presentations. Participants should come with questions, concerns, or "problems" from their own research experiences.
Discussants:Julia Gluesing and Christine Miller (Wayne State University), Crysta Metcalf (Motorola)
and Christina Wasson (University of North Texas), Marietta L. Baba (Michigan State University) and Melissa Fisher (Georgetown University).
A maximum of 20 people can attend.
Contact Information:
Lisa Robinson
Email: robin445 (at) msu (dot) edu
Telephone: 517 449 5094 (cell)
Keri Brondo
Email: brondoke (at) msu (dot) edu
Telephone: 517 432 8745 (office); 517 927 0979 (cell)
Workshop 5: Designing for "Success" in the Developing World
Organizers:
Jenna Burrell, PhD Student, London School of Economics (j.r.burrell (at) lse.ac.uk)
Tony Salvador, Intel Corporation (tony.salvador (at) intel (dot) com)
This workshop will start not with the question of development (a term often too ambiguously and broadly defined) but with a more
fundamental question. How do citizens of developing nations variously conceive of a life well lived? How do technologies and
other products come into play or how might they come into play? We will draw on our collective fieldwork experiences to answer
these questions use De Bono's 6 hats process to critique existing products and projects designed for the developing world.
The purpose of this reorientation is to see what implications for development arise from a non-development framing of the issues.
Participants should come prepared to present for critique a development project or a product marketed primarily to the developing world.
Contact Information:
Email: j.r.burrell (at) lse (dot) ac (dot) uk or tony.salvador (at) intel (dot) com
Workshop 6: Design Documentaries: Exploring new ways
to communicate ethnographic research using construction and perspective
Organizers:
JBas Raijmakers, Interaction Design, Royal College of Art
Susan Faulkner, Intel
Wendy March, Intel
This workshop explores the opportunities and methods that documentary film offers to ethnographic practitioners in design research.
We will discuss issues in both documentary and design ethnography surrounding the construction of situations and stories, with an
emphasis on bringing the perspective of the filmmaker/researcher into a film. Film clips from, for instance, Robert Flaherty,
Jean Rouch, Robert Gardner and Morgan Spurlock will be used to illustrate these issues. Discussing your own material and that
of your peers will help you think about your own video practices whether you are a beginner or a seasoned user of video.
You will take away new ideas about how to use video in your ethnographic practice, and thoughts on how to improve the
communication of your ethnographic work to multidisciplinary teams and clients.
To apply, prepare a 150 word statement explaining your interest and background and email it to bas.raijmakers@rca.ac.uk.
Please bring a clip (on dvd or DV-tape) from your own video material or film or a clip from ethnographers you worked with.
If you want more information you can contact us at the same address.
A maximum of 12 people can attend.
Contact Information:
Bas Raijmakers
Royal College of Art
Interaction Design
Kensington Gore
London SW7 2EU
Email: bas.raijmakers@rca.ac.uk
Telephone:
+44 7787 334 123 (mobile)
+44 207 590 4297 (studio)
Workshop 7: Transforming Ethnographic Findings into Business Value
Organizers:
Alexandra Mack and Jeff Pierce, Pitney Bowes
Transforming ethnographic findings into business value requires a mix of knowledge and skills that often don't come as second
nature to anthropologists or designers. The goal of this workshop is to discuss the many steps-and the challenges they
entail- that come with and after the ethnographic fieldwork and analysis in order to have our findings create real business impact.
The workshop will begin with a short video that shows the interface between ethnography and business, followed by a
discussion of participants' own experiences. Participants will then break into teams to develop a mini business plan,
then discuss the plans and the experience of the different modes of thinking, argumentation, and compromise that were
part of the development.
A maximum of 15 people can attend.
Contact Information:
Email: alexandra.mack (at) pb (dot) com or jeff.pierce (at) pb (dot) com
Workshop 8: TRANSFORMING MANAGERS' OBJECTIONS TO ETHNOGRAPHIC WORK
Organizers:
Brigitte Jordan and Brinda Dalal, Palo Alto Research Center
Ethnographic methods are often challenged by managers who confront ethnographers with a set of typical objections
that question the validity and effectiveness of ethnographically based findings and recommendations. Most of the
time these questions honestly seek information, but sometimes they may be hostile, uninformed, or even deprecatory.
What do you do in such situations? How can you transform a conversation of that sort into a productive response,
a "persuasive encounter"?
If you would like to participate in our workshop, we invite you to submit, by August 30, 2006, a short statement
on your background, work experience, and contact information and one example of an objection you have run into in
your interactions with corporate managers, funders or others, and how you have dealt with it. Examples may include
successful or less successful encounters.
A maximum of 20 people can attend.
For additional information or to sign up for this workshop, please contact:
Brinda Dalal, Palo Alto Research Center
Email: bdalal (at) parc (dot) com
Telephone: 650 812 4728
Brigitte Jordan, Palo Alto Research Center
Email: jordan (at) akamail (dot) com
Workshop 9: Experimental ethno-research praxis for uncovering the user experience in pervasive interactive multimedia systems
Organizers:
Dr. Anxo Cereijo Roibás is Senior Lecturer at the University of Brighton, UK.
Prof. Elizabeth Furtado, MIA, University of Fortaleza, Brazil.
Licia Calvi, Centre for Usability Research (CUO) Katholieke Universiteit Leuven, Belgium.
David Geerts Centre for Usability Research (CUO), Katholieke Universiteit Leuven, Belgium
This workshop will provide a framework for novel inter-disciplinary reflections, experimental research & evaluation
experiences to shed light on relevant future communications scenarios for mobile and pervasive iTV. Special attention
is given to issues such as sociability, creativity & content creation, context awareness, interactivity, connectivity
and convergence of platforms.
Participants (no more than 15) will be divided into three areas (travel, daily peripatetic life, fiction) and asked
to tell within their group a related story about an experience. Each group will make a scenario script for an appropriate
pervasive iTV application that enables the creation and sharing content (their stories) and the understanding of novel
interaction models that support social use and active participation by users.
In order to allow all the participants will discuss about the appropriateness of the scenarios presented, the group
itself using theatre will enact these scenarios. The thoughts raised will be collected in a final Poster.
A maximum of 15 people can attend.
Contact Information:
Dr. Anxo Cereijo Roibás,
SCMIS, Faculty of Management & Information Sciences
University of Brighton
Watts Building, Moulsecoomb
Brighton BN2 4GJ, UK
Email: a.c.roibas (at) brighton (dot) ac (dot) uk
Telephone: m +44(0)7814 491790; t +44(0)1273 64 2458; f +44(0)1273 64 2405
Workshop 10: Shifting Targets: Ethnographic Methods as a part of Problem Centric New Product Development
Organizers:
Katleen Dethier, Kesyoni, Inc.
Russ Ward, IMP Global Research Group
Ken Lauer, IMP Global Research Group
This workshop is a 'hands on', experiential learning forum that allows you to experience, debrief and enrich for your
use a standalone portion of the Problem Centric New Product Development process we have developed and field tested
for the past eight years. The workshop will highlight approaches that promote collaboration and the transition of
knowledge and insights from the researcher's fieldwork to other members of the NPD team. You will have the opportunity
to learn how many of the ethnographic tools (i.e., in-situ contextual interviews, observation, video-ethnography, etc.)
you already use can become a part of a team-based process that systemically derives consumer cognitive strategy and
quantifiable problems as a base for the development of salient new product ideas.
A maximum of 15 people can attend.
Contact Information:
Katleen Dethier
Email: katleen (at) kesyoni (dot) com
Telephone: 585 503 6429
Russ Ward
Email: russ.ward (at) impdirect (dot) com
Telephone: 608 834 5808
Ken Lauer
Email: ken.lauer (at) impdirect (dot) com
Telephone: 585 599 3566
Workshop 11: Ethical Transitions: A workshop for establishing a code of ethics for the praxis of ethnography in industry
Organizers:
David Hakken, Professor of Social Infomatics, University of Indiana Bloomington
Simon Roberts, Digital Health Group, Intel Corporation
Dori Tunstall, Associate Professor Design Anthropology, University of Illinois at Chicago
New scenarios of ethnographic praxis in industry have raised the question of whether a revised ethical code of conduct
is needed. The purpose of the workshop is to develop a draft set of code of ethics for people practicing/using ethnography
in industry. The workshop activities include:
- Conducting a gap analysis on existing codes of ethics
- Developing specific scenarios of unethical praxis
- Brainstorming code of ethics language
- Identifying next steps in professional code adoption
Prior to the workshop, participants will be asked to summarize key issues and contexts of ethical practice, which will
be pre-circulated among attendees. The majority of the 3-hour workshop time will be spent reviewing scenarios and drafting
the language for specific codes.
For more information or to register, contact Dori Tunstall by email etunst (at) uic (dot) edu or phone 312.282.2893
Workshop 12: Crazy Eddie and the Business of Selling Ethnography
Organizers:
Martha Cotton, Research Director, Hall & Partners
Ari Shapiro, PhD, Research Director, Hall & Partners
As ethnographers, many of us are "in transition" from whatever we were before - theorists, academics,
or practitioner - towards something we might become: consultants, managers, executives. Whether we are
situated within big corporations or servicing them, our transitions require sales training. For many of us,
"business development" enables our careers. Whether we like it or not, Crazy Eddie is in the family.
This workshop is brought to you buy two reluctant yet (humbly) successful ethnography business development
professionals. It is intended to encourage discussion, debate, and "actionable outcomes." It will provide a
forum for dissecting the challenges and myths that ethnographers in industry must overcome in order to
successfully develop business.
Workshop objectives:
- Understand the challenges of "selling" ethnographic research in various industry contexts
- Explore the myths that proliferate around ethnography, and the exploit the opportunities those myths provide
- Identify "tricks of the trade" in the area of ethnographic business development
- Provide a flexible business development framework for ethnographers in industry
Contact Information:
Email: m.cotton (at) hall-and-partners (dot) com
Telephone: 312-276-0741
Workshop 13: Designing Collaboration: From Inspiration to Integration
Organizers:
Michele Chang
Senior Consultant, User Research
ReD Associates
Kronprinsessegade 20
Copenhagen, Denmark
Simona Maschi
Copenhagen Institute of Interaction Design
http://www.ciid.dk
Designing Collaboration:
From Inspiration to Integration seeks to gain an understanding of current collaborative models between industry and design
in order to evaluate the need to develop new ones. Through case study presentations of corporate engagements with design
programs we will speculate about new ways of creating, sponsoring, and implementing future design research collaborations.
We will structure discussion around the motivations for collaboration, the expected results of such engagements, and the
actual outcomes of working across organizations. Submissions that articulate the ways in which demo/presentation culture
can be reimagined are especially welcome. We aim to attract a diverse mix of participants: professionals, academics,
educators, practitioners, and students representing both industry and design.
Contact Information:
Email: s.maschi (at) ciid.dk or mfc (at) redassociates (dot) dk
Workshop 14: Deep Impact: Creating Strategies for "Meaning-ness" in Research Deliverables
Organizers:
Nalini Kotamraju, Sun Microsystems, Inc. (Software Experience Design)
Brian Rink, IDEO
A challenge of ethnographic research is telling "the story" - the story of users and the synthesized story of meaning - vividly
and persuasively to corporate stakeholders. The practice provides tools that elevate insight, but it's at the moment of sharing
outside our discipline with colleagues or clients when research gains persuasive resonance or falls on deaf ears. If meaning is
constructed between a researcher and her audience, how can we be mindful of the most impactful strategies for sharing our
research with others?
In this workshop, participants will learn, share, brainstorm and evaluate effective techniques to convey the "meaning-ness" of research
deliverables to others.
Homework:
bring a story of a salient success or fatal failure - your choice!
Contact Information:
Nalini Kotamraju
Email: nalini.kotamraju (at) sun (dot) com
Brian Rink
Email: brink (at) ideo (dot) com
Workshop 15: Addressing a G-G-Generation of Boomers
Organizers:
Dan Formosa and Tim Wallack
Smart Design
610 West 26th Street
New York, NY 10001
Baby boomers, now just entering their 60s, continue to be strong in number, attitudes, political and social influence, and spending
power. Unified in many ways, they will continue to be unlike any prior generation. What's the effect of 70 million radicals kids
growing up together?
Participants in our workshop will work together - to share, formulate, propose, discuss and debate the "threads of influence"
that have molded baby boomers' psyche. Under the EPIC theme of "Transitions," participants in our workshop will trace the
influences during boomers formative years, starting in the 1950s, through the 1970's - to understand their attitudes today.
Optional request:
bring any images or examples from that time period that may be relevant.
Contact Information:
Tim Wallack
Email: tim.wallack (at) smartdesignworldwide (dot) com
Telephone: 1 212 784 4092
Dan Formosa
Email: dan (at) smartdesignusa (dot) com
Telephone: 1 212 784 4083
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